1.Nestle, Mars and Cadbury are primary power competitors.
2.Hershey ‘s product demand decrease because of increasing diabetes.
3.Society expect to aware greater environmental concern so that Hershey establish treatment facility which has high cost.
4.Increasing base price for chocolate raw materials change according to different geographic areas.
5.Lack of government support to developing countries (poor education of new technologies)
6.Increase cost of manufacturing technology process because of always improving of technology
7.Steady increase of minimum wage of employees for future years.
8.Steady price increase of milk and sugar.
9.Decreasing agricultural areas because these areas use for establishing factory, buıldings.
10.Natural disasters (i.e. hurricanes) are disrupting growth of chocolate ingredients.
11.Increasing fluctuation of exchange rates. 12.Nestle and Mars have different divisions such as beverages,drink
How Can We Contribute The Hershey’s Company?
Hershey can establish a chocolate making hobby center for every age of people who want to create a different design of chocolate and this strategy can be costly but public image inrease thanks to this strategy.
Hershey can establish factories in close to growing up cocoa region for reducing transportation cost. Hershey can produce drink beverage such as schweppes of Cadburry. This strategy can be costly because it have to buy different technological machine and hire employees.
Hershey needs to continue to focus on the global market.Hershey currently has a limited presencein many areas of the world.They have,however begun to expanded into many new areas and they must integrate into each country’s culture.
Hershey should continue to provide new cholocolate flavored coffee products in supermarkets and coffee stores ( i.e Starbucks,Joe Mugs).Consumers have grown to appreciate specialty coffees and overall ‘’coffee shops experience’’in recent years.Further,Hershey’s name holds a great deal of clout with many consumers.This allows Hershey to market to new segments,more consumers and participate in new trends.Further,it provides Hershey the oppourtinity to colloborate with the coffee manufacturing industry and other food industries.
Long Term Objectives
- Company can come up with variety of Gum product and chocolate to increase the market share.
- Increase the production capacity of Chocolate and Candy
- Motivate and inspire employee behavior that incentive high performans in different business areas.
- They have to find out the new channels of distribution and adopt the new channels toincrease the sales
- Company provide better customer service than competitors.